Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 50: The Art of Attraction: Balance Brand and Lead Generation

Episode Summary

Attracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit” about just that – and how schools can effectively market and brand themselves to reach those students.

Episode Notes

Attracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit” about just that – and how schools can effectively market and brand themselves to reach those students.

Takeaways for this episode include:

• What it means to find a "mission fit student" and how institutions can effectively identify them
• Tips to make your marketing and branding dollars stretch to the max
• Guidance on how schools with limited dollars can prioritize their spending to make the biggest impact
• Insights into balancing brand awareness with lead generation
• Recommendations for AI solutions that can help marketing offices achieve their goals

Concluding the episode, Jaime and Bart gaze into a crystal ball, predicting future trends and changes in higher education marketing, equipping listeners with the foresight and knowledge to stay ahead.

Guest Name: Bart Caylor, president of Caylor Solutions and author of Chasing Mission Fit

Guest Social: https://www.linkedin.com/in/bartcaylor

Guest Bio:  Bart Caylor's passion for education began at Anderson University, where he graduated Magna Cum Laude with much more than an undergrad degree. As a first-generation college student, Bart experienced firsthand how higher education could alter the course of his life, and his career is a testament to those transformative years at AU. 
Bart founded Caylor Solutions, a higher education marketing and design firm, in 2011 to combine the best practices of his corporate, nonprofit, and education experience, specifically for higher education clients. He serves as a senior fellow for the Association for Biblical Higher Education and is an ordained deacon in the Presbyterian Church of America. Bart has also served as president of the Anderson University Alumni Council, is part of the Teaching Faculty for the NACCAP Leadership Development for Enrollment Professionals (LDEP), and is a contributing writer for Forbes and author of Chasing MIssion Fit, A Marketing Guide to Fill Your Institution with Students Who Will Succeed. 
Bart and his wife live in Indianapolis and are blessed with four adult children. Bart continues to evolve as a marketing expert thanks to the relationships he has developed through Caylor Solutions and The Higher Ed Marketer.