Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 54: Signs Of Growth: How Environmental Graphics Help Build A Brand

Episode Summary

Environmental graphics can play a critical role in not only improving campus aesthetics, but also in building a sense of community and brand on campus. In this episode, Adrienne King, associate vice president for marketing at Indiana University, discusses how IU has leveraged environmental graphics to transform the IU campuses and build pride in their community.

Episode Notes

Environmental graphics can play a critical role in not only improving campus aesthetics, but also in building a sense of community and brand on campus. In this episode, Adrienne King, associate vice president for marketing at Indiana University, discusses how IU has leveraged environmental graphics to transform the IU campuses and build pride in their community. 

Takeaways for this episode include:

• Guidance on the process of bringing a graphic concept from concept to completion.
• Insight into solving the challenges of integrating visuals within a university's unique architectural and cultural landscape.
• Ideas for measuring the effectiveness of environmental graphics in terms of student engagement and recruitment.
• Tips for ensuring the sustainability of environmental graphics.
• A glimpse into emerging trends and innovations in environmental graphics that are set to shape the industry.

Whether you're a higher education marketer or just fascinated by the intersection of design and marketing, this episode is packed with valuable advice.

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Guest Name: Adrienne King

Guest LinkedIn URL: https://www.linkedin.com/in/dradking/

Guest Bio: Dr. Adrienne King joined Indiana University in June 2023 as the new Associate Vice President of Marketing. She leads the university’s marketing strategy in support of the institution’s strategic goals, focusing on delivering a unified, brand experience fueled by research, data, and integrated marketing communications. She has nearly 20 years of experience in higher education marketing and communications, advancement, and alumni and community engagement, having previously served in similar leadership roles at the University of Toledo, Murray State University, Idaho State University and West Virginia University Institute of Technology. She received her doctorate in higher education administration and a master’s degree in integrated marketing communications from West Virginia University, after earning bachelor’s degrees in graphic design and public relations from Marietta College. She also is a graduate of the 2018 Leadership America executive program and a 2021-22 American Council of Education Fellow.