Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 43: Mastering the Inbox: How to Craft Email Campaigns that Get Results

Episode Summary

Get ready to dive into the dynamic world of email marketing. Jaime sits down with Ashley Budd, Senior Director of Advancement Marketing at Cornell University, to unlock the secrets to crafting email campaigns that not only get opened but also get results.

Episode Notes

Get ready to dive into the dynamic world of email marketing. Jaime sits down with Ashley Budd, Senior Director of Advancement Marketing at Cornell University, to unlock the secrets to crafting email campaigns that not only get opened, but also get results. 

Ashley is a seasoned expert who’s been turning the humble email into a powerhouse of engagement and communication. Get set for an engaging session that’s like a mini-masterclass, packed with insights and practical tips you can start using right away. Takeaways include:

• A deeper understanding of why email is still a crucial tool for higher ed marketing
• A look into the art of crafting effective emails – including subject lines that really work
• Insight into how to craft content that connects and drives action
• Ideas for measuring the effectiveness of your email campaigns

This episode is your go-to guide for elevating your email campaigns. Whether you're a seasoned marketer or just getting started, there’s something here for everyone.