Confessions of a Higher Ed CMO — with Jaime Hunt

Live from CUPRAP: The AI Gold Rush

Episode Notes

In this special bonus episode of Confessions of a Higher Ed CMO recorded live at CUPRAP 2024, Jaime Hunt sits down with Joe Master, Vice President of CUPRAP and Managing Director of Brand and Marketing Strategy at RW Jones Agency. The episode is filled with insights on the evolution of higher ed marketing, the importance of professional development, and the promising intersection of AI technology and education.

Key Takeaways:

• Insights into the role of professional development in the career progression of savvy higher ed marketers;
• Ideas around the current and potential impact of AI technology in marketing and education and the ways these tools encourage a collaborative approach across disciplines.
• A discussion on integrating AI responsibly into marketing strategies and the ways to avoid ethical pitfalls by leveraging technology for automation and innovation.

Guest Name: Joe Master, Managing Director, RW Jones Agency