Confessions of a Higher Ed CMO — with Jaime Hunt

Live from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive Results

Episode Summary

Live from CUPRAP, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education.

Episode Notes

In this special episode recorded live at CUPRAP 2024, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education.

Key Takeaways:

• The Evolution of .Edu Websites: Georgy outlines the journey from a basic online presence to audience-tailored content and the latest push towards conversion-driven strategies.
• Four Pillars of a Strong Digital Strategy: Governance, measurement, DEI, and publishing processes are identified as crucial areas for intentional development.
• Challenging Legacy Processes: Georgy discusses the importance of questioning and revising outdated practices to align with current institutional goals.
• Bridging Silos in Higher Ed: Georgy highlights how digital strategy can foster cross-departmental collaboration and break down institutional silos.

Guest Name: Georgy Cohen, Director of Digital Strategy, OHO interactive