In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Brandy Kift, AVP of Marketing Strategy at Bucknell University, to unpack how her team has successfully broken down the silos between marketing and admissions. Brandy shares the inside story of how Bucknell transformed their approach to enrollment marketing by fostering mutual trust, aligning content strategy with recruitment goals, and leveraging data and AI for meaningful student engagement. If you're searching for strategies to build better collaboration across departments and increase application numbers, this is a must-listen.
In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Brandy Kift, AVP of Marketing Strategy at Bucknell University, to unpack how her team has successfully broken down the silos between marketing and admissions. Brandy shares the inside story of how Bucknell transformed their approach to enrollment marketing by fostering mutual trust, aligning content strategy with recruitment goals, and leveraging data and AI for meaningful student engagement. If you're searching for strategies to build better collaboration across departments and increase application numbers, this is a must-listen.
Guest Name: Brandy Kift, Assistant Vice President of Marketing Strategy at Bucknell University
Guest Social: www.linkedin.com/in/brandykift
Guest Bio: Brandy Kift is an accomplished marketing strategist with more than two decades of experience spanning healthcare, K-12 software, and higher education. As Assistant Vice President of Marketing Strategy at Bucknell University, Brandy leverages her extensive background to lead innovative initiatives in branding, reputation building, and recruitment marketing. During her six years at Bucknell, she has cultivated a talented team of marketers and content creators whose work has contributed to record application numbers and earned national recognition.