In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to explore what it really means to “raise the profile” of a university. Spoiler alert: it’s not just about rankings. From community-driven branding campaigns to strategic data storytelling, Anne shares a wealth of insights on how institutions of any size can authentically build visibility and credibility. Whether your campus has a football program, a medical school, or neither, this conversation is packed with actionable ideas for enrollment marketers.
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to explore what it really means to “raise the profile” of a university. Spoiler alert: it’s not just about rankings. From community-driven branding campaigns to strategic data storytelling, Anne shares a wealth of insights on how institutions of any size can authentically build visibility and credibility. Whether your campus has a football program, a medical school, or neither, this conversation is packed with actionable ideas for enrollment marketers.