Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 81: Stories that Stick: Humanizing Higher Ed’s Impact

Episode Summary

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling. Together, they explore how colleges and universities can move from passive, transactional content to authentic, intentional narratives that deepen emotional connection, support enrollment and advancement goals, and highlight the real people behind the institution. If you're looking to elevate your storytelling game in higher education marketing, this conversation is your roadmap.

Episode Notes

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling. Together, they explore how colleges and universities can move from passive, transactional content to authentic, intentional narratives that deepen emotional connection, support enrollment and advancement goals, and highlight the real people behind the institution. If you're looking to elevate your storytelling game in higher education marketing, this conversation is your roadmap.

Guest Name: Kristin Hanson, freelance writer

Guest Bio: Kristin Hanson is an award-winning writer, editor, and communications strategist with 15+ years’ experience working with higher education institutions, independent schools, marketing firms, nonprofits, and businesses of all sizes.