As higher ed faces increasing headwinds, hiring a Chief Revenue Officer (CRO) is no longer a luxury—it's a strategic necessity. As demographic shifts, escalating costs, and growing competition put more pressure on institutions, a CRO's role in unifying revenue-generating efforts becomes critical.
As higher ed faces increasing headwinds, hiring a Chief Revenue Officer (CRO) is no longer a luxury—it's a strategic necessity. As demographic shifts, escalating costs, and growing competition put more pressure on institutions, a CRO's role in unifying revenue-generating efforts becomes critical.
In this episode, Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle this topic. This episode includes insights about:
Guest Name: Steven Rutt, Chief Revenue Officer, Abilene Christian University
Guest Social: https://www.linkedin.com/in/steven-rutt-02922832/
Guest Bio: Steven is a higher education executive with over 20 years of experience focused heavily in the online education space. His breadth of experience spans finance, student finance, business intelligence, analytics and performance marketing. With almost 14 years at one of the largest online universities, he has implemented significant operational efficiency initiatives as well as managed one of the largest marketing budgets in the industry.
Since 2019, Steven has been at Abilene Christian University mainly as the Chief Operating Officer of their Online Campus managing the finance, analytics, marketing, and campus operations departments. Over his first 5 years, he has helped the online campus more than double in size. As of September 2024, he has also added the role of Chief Revenue Officer over the entire university, focused on aligning marketing and enrollment strategies around an analytical culture and driving net tuition revenue growth.
Steven resides in the Dallas-Fort Worth metroplex in Celina, Texas with his wife (Jo) and 3 daughters (Annora, Ginger and Hollister).