Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 64: Behind the Scenes: Marketing Strategies of a Top Online Graduate Program

Episode Summary

Jaime’s nearly a decade as a higher ed CMO and vice president likely wouldn’t have been possible if she hadn’t earned a master’s degree in integrated marketing communications from West Virginia University in 2011. For more the last 15 years, Jaime has used the program as an example of best practices in action for marketing an online graduate program. In this episode, Jaime sits down with Chad Mezera, Assistant Dean of Online Programs for the College of Creative Arts and Media at West Virginia University, to talk about the program, how it is marketed, and the future of online learning.

Episode Notes

Jaime’s nearly a decade as a higher ed CMO and vice president likely wouldn’t have been possible if she hadn’t earned a master’s degree in integrated marketing communications from West Virginia University in 2011. For more the last 15 years, Jaime has used the program as an example of best practices in action for marketing an online graduate program 

In this episode, Jaime sits down with Chad Mezera, Assistant Dean of Online Programs for the College of Creative Arts and Media at West Virginia University, to talk about the program, how it is marketed, and the future of online learning.

Takeaways for this episode include:

• Insight into how WVU uses an integrated marketing communications approach to marketing an online graduate program.
• Advice on leveraging content marketing to grow interest in the program
• Insight into the ways a master’s degree can help grow your career
• Guidance on leveraging alumni to tell your program’s story

Guest LinkedIn: https://www.linkedin.com/in/chad-mezera-152bab2/

Guest Bio: Chad Mezera is the Assistant Dean of Online Programs for the College of Creative Arts and Media at West Virginia University (WVU). In this role, he oversees all online courses offered by the college and leads the online programs support team.