Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 59: Parent Power: How Gen Alpha Parents will Shape College Choice

Episode Summary

In this episode, Jaime and Day Kibilds, VP for Strategy at Ologie, explore Ologie’s study on the parents of Gen Alpha, exploring the implications for higher education marketers and institutions. This episode examines the defining traits of Gen Alpha, the pivotal role of technology in their lives, and the profound impact of their parents on their educational choices.

Episode Notes

In this episode, Jaime and Day Kibilds, VP for Strategy at Ologie, explore Ologie’s study on the parents of Gen Alpha, exploring the implications for higher education marketers and institutions. This episode examines the defining traits of Gen Alpha, the pivotal role of technology in their lives, and the profound impact of their parents on their educational choices.

Key takeaways for this episode include:

• A look into the demographic and psychographics of Gen Alpha and their parents – and why that’s significant for higher ed marketers today.
• Insight into Gen Alpha’s parents, their influence on their children, and how their approaches to parenting and education differ from previous generations.
• An understanding of how Gen Alpha parents perceive the value of higher education and the factors influencing their attitudes towards affordability and necessity.
• Tips for reaching Gen Alpha’s parents – both from a channel perspective and a messaging perspective.

Tune in to this episode for a comprehensive look at Gen Alpha and the evolving dynamics of higher education marketing. Whether you’re an educator, marketer, or parent, this discussion will provide valuable insights into engaging the newest generation of learners and their influential parents.

Ologie’s Parents of Gen Alpha Study: https://ologie.com/gen-alpha-parents/

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Guest Name: Dayana Kibilds, VP of Strategy for Ologie

Guest LinkedIn: https://www.linkedin.com/in/dayanakibilds/

Guest Bio: Dayana is VP of strategy at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in August 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.