Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 57: Storytelling in Seconds: Getting Started with Short Form Video

Episode Summary

In this episode, Jaime and John Azoni, founder and executive producer of UNVEILD, explore short-form video content and its potential for colleges and universities. Jaime and John discuss the transformative influence of platforms like TikTok and Instagram Reels on the video content landscape and how these changes are reshaping marketing strategies across the board.

Episode Notes

In this episode, Jaime and John Azoni, founder and executive producer of UNVEILD, explore short-form video content and its potential for colleges and universities. Jaime and John discuss the transformative influence of platforms like TikTok and Instagram Reels on the video content landscape and how these changes are reshaping marketing strategies across the board. 

Key takeaways include:

• Great ideas for topics to tackle with short form video.
• Insight into the key elements for developing a successful video content strategy.
• Guidance on the equipment and technical set up needed to create short form video.
• Actionable advice and examples to help you get started.

Guest Name: John Azoni, founder and executive producer of UNVEILD

Guest LinkedIn: https://www.linkedin.com/in/johnazoni/

Guest Bio: John Azoni is a seasoned video producer having led a wide range of video projects over his 14-year career from documentaries and corporate videos, to commercials, social content, educational videos, and everything in between. He is the Founder and Executive Producer at UNVEILD, a video production company helping colleges and universities tell engaging human stories all year long through their subscription approach to video content creation.