Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 56: The Experience Economy: How Higher Ed Can Compete with Taylor Swift

Episode Summary

In this episode of our podcast, Jaime Hunt is joined by Patricia Maben and Jim Rogers from 3 Enrollment Marketing to discuss the transformative power of the experience economy within higher education. Patricia and Jim provide actionable advice for institutions to reimagine their approach to student engagement, emphasizing the importance of every interaction on campus from the classroom to extracurricular activities.

Episode Notes

In this episode of our podcast, Jaime Hunt is joined by Patricia Maben and Jim Rogers from 3 Enrollment Marketing to discuss the transformative power of the experience economy within higher education. Patricia and Jim provide actionable advice for institutions to reimagine their approach to student engagement, emphasizing the importance of every interaction on campus from the classroom to extracurricular activities.

Topics discussed in this episode include:

• how institutions can create memorable and effective experiences that go beyond traditional recruitment methods.
• innovative strategies to enhance campus tours, engage students, and ultimately, increase retention and success rates. 
• examples of schools that excel in creating dynamic environments that captivate students.
• the challenges and opportunities presented by the current shifts in higher education, including the need for schools to adapt to the rising expectations of the experience economy. 

Guest Names:
Patricia Maben, President and Co-Founder of 3Enrollment Marketing
Jim Rogers, CEO and Co-Founder of 3Enrollment Marketing

Guest Social: 
Patricia Maben - https://www.linkedin.com/in/patriciamaben/
Jim Rogers - https://www.linkedin.com/in/jamesrogers2022/

Guest Bios: 
Patricia Maben - With 30 years of professional experience in higher education, it is Patricia Maben’s passion to support colleges and universities through the success of their students from recruitment to graduation. Her career in enrollment management has been fueled by the recognition, experience, and satisfaction that higher education has a transformational impact on individuals, communities, and society. She has served as an on-campus enrollment practitioner, an enrollment marketing consultant, and as a builder of innovative enrollment marketing solutions. Patricia is a subject matter expert in recruitment marketing. She co-founded 3 Enrollment Marketing to address the need she saw for a better solution in helping enrollment leaders meet student needs while also managing the growing complexities of recruitment.

Jim Rogers - James (Jim) Rogers brings three decades of experience in modern marketing strategy and execution to the helm of 3 Enrollment Marketing. He has a unique ability to foresee future trends and evolve with technology—while always keeping it connected to core goals and strategy. Jim is passionate about the power of higher education to transform individual lives and society, and he brings his experience in harnessing the power of modern marketing to advance the cause of higher ed.