Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 55: Behind the Screens: J-S Stansel on Social in Higher Ed

Episode Summary

In this episode, host Jaime Hunt sits down with J-S. Stansel, founder of Saturn 9 Media and former social media manager at the University of Central Arkansas, to explore the landscape of social media management both inside and outside higher education.

Episode Notes

In this episode, host Jaime Hunt sits down with J-S. Stansel, founder of Saturn 9 Media and former social media manager at the University of Central Arkansas, to explore the landscape of social media management both inside and outside higher education. In this episode, J.S. and Jaime discuss:

• The transition from higher ed to managing social media for major entertainment brands like Amazon Prime Video and the Avatar franchise.
• The complexities and nuances of using humor in social media, including the risks and rewards.
• The importance of social listening and how it can transform marketing strategies.
• The universal challenges faced by social media managers, such as dealing with silos, micromanagement, and the undervaluation of their roles.

Listeners will gain valuable insights into how social media can be a powerful tool for engagement, the critical need for higher ed institutions to stay current with social trends, and the importance of empowering social media managers with the resources they need. 

Guest Name: Jon-Stephen Stansel, founder of Saturn 9 Media

Guest LinkedIn: https://www.linkedin.com/in/jsstansel/

Guest Bio: Jon-Stephen Stansel is an award winning social media professional with over a decade of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many television series, films, and small businesses. As Director of Social Media for Chaotic Good studios, Jon-Stephen worked on social media strategy and content for AVATAR: THE WAY OF WATER and Amazon Prime Video’s LORD OF THE RINGS: THE RINGS OF POWER among several other major entertainment franchises.
In addition, he has taught courses in social media management and presented at many national and international conferences including HighEd Web, PSEWeb, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators. He holds a Bachelor's degree in Radio and Television Production and a Master's degree in English both from Arkansas State University.