Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 47: Beyond Marketing: Blending Student Care into Your Marketing Strategies

Episode Summary

In this edition of "Confessions of a Higher Ed CMO," Jaime talks with Devin Purgason, the Executive Director of Marketing and Student Care at Forsyth Technical Community College. The conversation is centered around the unique opportunities that smaller educational institutions present as incubators of marketing creativity, offering a breadth of freedom to explore and innovate in marketing strategies.

Episode Notes

In this edition of "Confessions of a Higher Ed CMO," Jaime talks with Devin Purgason, the Executive Director of Marketing and Student Care at Forsyth Technical Community College. The conversation is centered around the unique opportunities that smaller educational institutions present as incubators of marketing creativity, offering a breadth of freedom to explore and innovate in marketing strategies. 

Takeaways from this episode include:

• Tips for building a case to expand the oversight of a marketing department to include areas not traditionally within the marketing fold
• Ideas for explore the unique integration of student care and marketing
• Ways to use AI tools to augment student services and address some of the inherent challenges facing non-traditional students
• Insights into marketing to adult learners in ways that address their unique needs
• Guidance on how marketing can impact retention and graduation rates
• Tips for tracking and analyzing your marketing efforts

Guest Name: Devin Purgason, Executive Director of Marketing and Student Care at Forsyth Technical Community College

Guest LinkedIn: https://www.linkedin.com/in/devinpurgason/

Guest Bio:  Devin brings a unique blend of creativity and advocacy to his role as the Executive Director of Marketing and Student Care at Forsyth Technical Community College. With a background rich in media, he has seamlessly transitioned his artistic passions into impactful marketing strategies. Devin's dedication to education and community development is highlighted by his selection for the American Association of Community College Future Leaders Institute. His academic journey is marked by a degree in theology from Piedmont International University, a master's of divinity in historical theology from Southeastern Seminary, and a graduate certificate in digital media and marketing from Duke University. At the heart of his work lies a commitment to empowering lives and transforming communities, resonating deeply with Forsyth Tech's vision.