Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 31: Secrets to Successful Strategic Enrollment Planning

Episode Summary

In this episode, Jaime delves into the realm of strategic enrollment planning in higher education with her guest, Alejandra “Ale” Sosa Pieroni, Executive Vice President – Enrollment Management, Marketing, and Student Success, Georgia Southern University.

Episode Notes

In this episode, Jaime delves into the realm of strategic enrollment planning in higher education with her guest, Alejandra “Ale” Sosa Pieroni, Executive Vice President – Enrollment Management, Marketing, and Student Success, Georgia Southern University. As higher education grapples with declining student populations and increasing cost pressures, it has never been more important for enrollment management and marketing leaders to be aligned. Institutions that approach strategic enrollment management planning with an eye on collaboration may be better positioned for success. 

Takeaways for this episode include: 

• Insights into how strategic enrollment planning should integrate offices and roles across a university and align them with the overall institutional mission and vision
• Tips for ensuring the needs and preferences of diverse student populations are met
• Strategies for balancing short-term enrollment goals with long-term institutional sustainability and growth objectives
• Insights into collaborating with stakeholders across the university
• Guidance on measuring the effectiveness of your strategic enrollment planning efforts

This episode is brought to you by our friends at Mindpower:

​​Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here!