Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 17: Recruiting Non-Traditional Students

Episode Summary

On this episode, Jaime sits down with Seth Odell. Seth was part of the team that took Southern New Hampshire University’s online enrollment from 7,000 to 70,000, which makes him the perfect guest for Jaime to talk to about recruiting non-traditional – or, perhaps more aptly named “post-traditional” – students

Episode Notes

Seth Odell was part of the team that took Southern New Hampshire University’s online enrollment from 7,000 to 70,000, which makes him the perfect guest for Jaime to talk to about recruiting non-traditional – or, perhaps more aptly named “post-traditional” – students. As the demographics of the United States change, attracting these students into our programs can help our institutions survive – and thrive – as we approach the demographic cliff.

Takeaways from this episode include:

• Why “post traditional” is a better frame for this audience
• How marketing to this audience differs from recruiting first-time freshmen
• How institutions are approaching this wrong – and how to right those wrongs at your university
• What the selling points are for post-traditional students
• Ways to make it easier for post-traditional students to find the info they need to make a decision
• Ideas for rising above the noise in the marketplace

About Confessions of a Higher Ed CMO

​​Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here! 

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