Jaime Hunt welcomes Amber Kennedy, Executive Director for Content and Strategy at William & Mary, to explore why strategic communications is one of higher education's most underutilized assets. Amber shares key insights on involving communications teams early in change management, avoiding prescribed tactics, and measuring meaningful outcomes instead of vanity metrics. The conversation also highlights the vital role of internal communications in building organizational trust, the power of audience alignment, and how aligning content strategy with institutional goals drives lasting success.
Jaime Hunt welcomes Amber Kennedy, Executive Director for Content and Strategy at William & Mary, to explore why strategic communications is one of higher education's most underutilized assets. Amber shares key insights on involving communications teams early in change management, avoiding prescribed tactics, and measuring meaningful outcomes instead of vanity metrics. The conversation also highlights the vital role of internal communications in building organizational trust, the power of audience alignment, and how aligning content strategy with institutional goals drives lasting success.
Guest Name: Amber Kennedy, Executive Director of Content and Strategy, the College of William & Mary
Guest Social: https://www.linkedin.com/in/amberlesterkennedy/
Guest Bio: Amber serves as Executive Director for Content & Strategy at the College of William & Mary, guiding storytelling efforts across the university's flagship channels. She oversees the public relations, message development and integrated communications planning to advance the William & Mary mission.
Her career in public relations has spanned industries, including higher education — most recently at Old Dominion University — as well as art museums, manufacturing and tourism. Amber began her career as a journalist, working for news organizations across the commonwealth, including as a beat reporter covering William & Mary.
A second-generation journalist, Amber learned her trade in her father's newsroom in the heart of Appalachia.