Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 114: Can Higher Ed Earn Back Trust?

Episode Summary

Jaime Hunt is joined by Teege Mettlle, author of College is Broken, to discuss the higher education crisis as a deep operational and trust challenge rather than merely a communications issue. The conversation explores the pitfalls of endless growth models, unrealistic institutional benchmarking, misleading tuition discounting practices, and actionable reform strategies to restore authentic transparency and value for students.

Episode Notes

Jaime Hunt is joined by Teege Mettlle, author of College is Broken, to discuss the higher education crisis as a deep operational and trust challenge rather than merely a communications issue. The conversation explores the pitfalls of endless growth models, unrealistic institutional benchmarking, misleading tuition discounting practices, and actionable reform strategies to restore authentic transparency and value for students.

Guest Name: Teege Mettlle, author of College Is Broken: (And what we can all do to fix it)

Guest Social: https://www.linkedin.com/in/teege-mettille-91303376/

Guest Bio: Teege Mettlle is the author of College Is Broken: (And what we can all do to fix it) and The Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions. For over 18 years, he led recruitment teams at Lawrence University, Northland College, Carroll University, and DePauw University. He has consulted with dozens of colleges on their admissions strategies and co‑hosts The Admissions Directors Lunchcast. He now pairs that real‑time insight with Class 101’s proven system to demystify college lists, testing, essays, and scholarships so Wisconsin families can secure the right‑fit college at the right price. Energetic, data‑driven, and relentlessly student‑focused, he turns what feels overwhelming into a clear, confidence‑building path to admission.