Jaime Hunt sits down with Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager at Ohio State University’s College of Nursing, to explore the dynamic relationship between centralized and decentralized marketing teams, sharing practical tips for building trust with academic deans and faculty. Nate explains how simple visual aids can translate complex marketing strategies, discusses the balance of institutional branding with college-specific storytelling, and shares his passionate take on why higher education is doing its best work today.
Jaime Hunt sits down with Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager at Ohio State University’s College of Nursing, to explore the dynamic relationship between centralized and decentralized marketing teams, sharing practical tips for building trust with academic deans and faculty. Nate explains how simple visual aids can translate complex marketing strategies, discusses the balance of institutional branding with college-specific storytelling, and shares his passionate take on why higher education is doing its best work today.
Guest Name: Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager, Ohio State University College of Nursing
Guest Social: https://www.linkedin.com/in/npjorgensen/
Guest Bio: Nathan Jorgensen is the chief of marketing and enrollment communications manager for the Ohio State University College of Nursing. Prior to this role, he was the senior marketing director at Miami University. He has extensive experience in strategic marketing management, team leadership, and enrollment growth initiatives. Over 16 years in higher education and more than a decade in progressive leadership roles have shaped a proven ability to drive impactful campaigns and build strong institutional brands. At Miami University, Nathan led a multifaceted marketing team to achieve significant growth, including a 25% increase in undergraduate applications from 2023 to 2025. He also created a groundbreaking partnership with the Cincinnati Bengals to expand outreach and student opportunities.