Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 102: Getting Big Ideas Across the Line

Episode Summary

Episode Notes

Guest Name: Justin M. Bell, Vice President for Marketing and Communications, Fordham University

Guest Social: https://www.linkedin.com/in/justinmichaelbell

Guest Bio: Justin M. Bell joined Fordham in August 2023 as the University’s inaugural vice president for marketing and communications. As vice president, he leads Fordham’s central marketing and communications division in strengthening Fordham’s brand awareness, increasing enrollment, and elevating Fordham’s unique story to enhance reputation across audiences.

Prior to joining Fordham, Bell served as associate vice president for brand marketing at The Ohio State University, leading an organization accountable for growing and protecting the Ohio State brand while driving choice through top-of-funnel marketing strategies across owned, earned, and paid media. Bell also established Scarlet Studio, Ohio State’s in-house marketing and communications agency, charged with developing campaigns and executing brand-building projects on behalf of colleges and units across the institution.